The Florida Aquarium

Website


UX/UI

2025
Hero Video



Our new website for The Florida Aquarium provided a clean modular system with a wealth of image container types for a visually rich, easy to navigate interface.

Building on a strong relationship with the Aquarium, we were familiar with their preferences and desires in both design and backend customization. Their extensive array of stunning animals called for a site that accommodated an eclectic mix of photography and marketing graphics, while also promoting a clear ticketing flow. By offering a carefully curated framework of subtle shapes and textures, built on ADA-compliant use of type and color, we gave them just that: a site that celebrates their collection, while driving visitation.



Home page
Home page




Mobile Home Page
Mobile Navigation
Mobile Ticketing
The underlying modular system, along with careful rule-writing, made it easy to achieve harmony between screens large and small. We kept decorative elements subtle and unfussy, choosing rounded corners and a simplified icon system for their friendly approachability and ease in scaling. Our library of custom subtle patterns drew inspiration from the surfaces of coral — a key conservation initiative of the Aquarium’s.

Color was handled with particular sensitivity. It provided an additional decorative flourish, especially to highlight differences between text only list items. More importantly, the wealth of blues combined with changes in scale to functioned as a subtle indication of the depth of a page within the site map.



Interior Hero
Navigation

Ticketing Calendar
Animal Facts Module
Related Pages Module
Membership Grid
Hours Grid









Role
UX/UI Design Project Lead
Lissy Anger, ACD UX/UICreative TeamJimmy Matyniak, Director, IT & Development
Completed at
Dunn&Co.
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