Tampa Bay Lightning

Playoff Billboards


Outdoor

2024


The Thunder took center stage in our 2024 Lightning playoff campaign.

Be it a sticker on a dive bar wall, a simple paper sign, or a hat-trick sacrifice, we zoomed in close on some of the ways the Lightning fanbase shows their spirit, capturing the more intimate and fleeting displays in particular. We kept the tone confident and understated, rallying support by showing the quiet gestures don’t go unnoticed.


















Role
Concept & Art Direction Concept PartnerAdam Lichtenstein, ACD CopyCreative TeamMatt Mewis, Studio Director
Creative Oversight
 Stephanie Morrison, CD Art Completed at
Dunn&Co.
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