ZooTampa

Creatures of the Night


Campaign, Illustration

2024
Character Design



We crafted a race of invading reptilic aliens to promote and populate the Zoo’s marquee haunted house.

Drawing inspiration from the attributes of their komodo dragon sidekicks, our aliens and their leader Aster sported green scales, slitted eyes, and a forked tongue. They were aimed at capturing the attention of older kids in particular during Creatures of the Night, where they anted up the Halloween fun with a dose of sci-fi action.

The campaign illustrated Aster and his bank invading an ambiguous governmental compound, in keeping with the narrative of their house and in the style of pulp era comics. UFOs shone on the silhouetted creatures, while the Aster’s sparkling scales accentuated his foreshortened reach.



Tandem Outdoor
Tandem Outdoor



Digital Outdoor
Digital Outdoor



We originally concepted a range of characters, including a clever biped reptile who’s finally shedding their zookeeper disguise, a retro-futuristic warrior in komodo-inspired armor, and a more familiar komodo meets gray/green men hybrid. Landing on a composite of the three, we finalized Aster and paired him with a direct address narration in the style of a commanding general to tell the story.
Early Character Concept
Early Character Concept
Early Character Concept



TV



Moving to digital, we abbreviated the narrative told through our out-of-home and TV, utilizing motion to maintain more of the story where possible. Our rich media display in particular, allowed us to include a dose of interactivity with press-prompted motion.



Rich Media Display
HTML5 Display




Teaser Social
Social






Role
Concept, Illustration, and Lead Art Direction Concept PartnerMichala Jackson, CopywriterCreative TeamMatt Mewis, Studio Director
Jessica Rice, Sr. Multimedia Artist
Alex Hindenlang, Designer Creative Oversight
 Tor Lemhag, ECD
Completed at
Dunn&Co.
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